ONE-ON-ONE BOOK COACHING TO
MAKE PUBLISHING YOUR BOOK EASY.
WORK WITH A BOOK COACH WHO UNDERSTANDS YOUR LIFE AS AN ENTREPRENEUR.
Writing a book by yourself is hard. Working with one of our book coaches makes writing, publishing, and marketing your book easy.
A PERFECT MATCH
One of our coaching clients, whom we'll call Bill, is a successful entrepreneur who lives on the east coast of the US. He's experienced plenty of failure but also several 8-figure exits. His latest company is on its way to becoming a billion-dollar acquisition target.
For years, Bill wanted to write a book but didn't know what book to write. He even went so far as to hire ghostwriters to help him, but it didn't work out. The problem wasn't that Bill didn't have good ideas, or that he hired bad ghostwriters, but that he couldn't settle on exactly why he should write a book, what he wanted to accomplish with it, or who it should target. Bill tried joining our large-group masterclass, but recognized he needed one-on-one help.
Our coaching was a perfect match for Bill. We walked him through The 7 Systems of Influence to help him refine his vision for the next ten years, identify his ideal audience, and find a "why" for writing his book that sparked his excitement and cleared the path forward.
If your story is like Bill's, let us help you find a clear path forward, one that gives you purpose and meaning and the ultimate prize of finishing your book and seeing it make a difference in the world.
BUILD YOUR THOUGHT LEADERSHIP SYSTEM...WITH A BOOK AT ITS CORE
What would it mean for your business dreams if you were the author of a book that established you as a thought leader in your space?
How many more deals would you land?
Would it be easier to recruit top talent and strategic partners?
A book is the best tool to help you educate your team on your philosophy and the culture you want to create.
And what would it mean if you not only had the book, but an entire thought leadership system—with your book at the center—working synergistically to help you attract attention and build authority?
There are many programs out there that will help you publish a book, but only a certified Published Author Coach will help you create a thought leadership system with a book at its core.
Thought leadership is so effective because:
- It puts a human face and name on your company.
- It's authentic and trustworthy.
- It's low-cost and long-lasting.
Most importantly, it's not only a way to attract attention you can use to grow your business, but to serve and make an impact as well.
YOUR BOOK COACH TEAM
Our team of coaches, ghostwriters, editors, cover designers, PR experts, and marketers have worked with leading authors on top book campaigns including New York Times bestsellers.
AS SEEN IN:
HOW IT WORKS
1. BI-WEEKLY CALLS
Every other week you and your coach will talk face-to-face via Zoom. These calls are designed to help you make rapid progress on your book by quickly iterating ideas with your coach and getting answers to your questions.
In between your coaching calls, you'll be given assignments so progress doesn't stop. These assignments are custom-made for your circumstances.
You're hiring us because you want to get your book done, and if we let you slide on your commitments we're not doing you any favors. That's why our coaches are trained to be understanding, yet direct. When they give you homework, it will be clear what's expected, and they will follow up to make sure it's getting done.
You're a busy entrepreneur and writing a book is a large project. You probably don't have the time to do it all yourself. Your book coach is there to support you each step of the way by connecting you with resources that will make writing and published your book faster, better, and easier.
THE 6-MONTH PLAN
Each coaching engagement is custom-designed for each client's specific needs.
You may already be 80% done with your book and just need help getting it across the finish line and figuring out the right book launch and marketing plan, or you may not even know what book you want to write. You may want to write the book yourself, or plan to hire a ghostwriter but want to make sure you're prepared first. No matter your situation, we can provide the support you need and guide you step-by-step.
Below is a sample of what a 6-month plan might look like for a client who is starting from scratch. Note: This is only a sample plan, and many of the details may be modified for your particular circumstances.
- Meet your coach
- Review The 7 Systems of Influence, especially vision, genius zone, and ideal audience
- Discover or refine your core idea
- Decide on the right system for working on your book
- Create a tentative title
- Audit author platform and personal brand assets
- Discuss pros and cons of traditional vs. hybrid vs. self-publishing and choose the appropriate option
- Discuss team building (ghostwriter, editors, etc.)
- Create 12-month, 6-month, 90-day, 30-day, and next-step plans
- Produce a thin outline
- Decide: Write it yourself or hire a ghostwriter?
- Begin work on "fat" outline
- Create author platform assets if needed, especially personal brand website and email list if not already in place
- Write your origin story/bio
- Update your plans
- More research
- Complete fat outline
- Begin "vomit" draft (first draft, very messy, clean up later)
- Complete initial author platform overhaul
- Meet with developmental editor
- Complete your first draft, create a copy, begin revising (this is your second draft)
- Create copy of second draft, begin work on final manuscript
- Continue working on final draft
- Enlist reviewers to write a blurb or endorsement for you
- Enlist copy editor and proofreader for final editing
- Finalize introduction, foreword, author bio, cover description and other details
- Begin planning launch campaign
- Meet with PR consultant
- Begin wrapping up final draft
- Cover design
- Work on executing launch campaign
Again, this is a rough outline of what a plan might possibly look like. It changes dramatically if you choose to work with a ghostwriter, if you self-publish vs. going after a traditional or hybrid publisher. There are many decisions to be made, and that's what we're here for, to help you know what the decisions are and how to make the right choices for you.
In 2013, our founder, Josh Steimle, began creating a thought leadership system that led to a $10M windfall for his business. That led him to research the best practices of highly-influential leaders throughout history and create The 7 Systems of Influence framework, used by our book coaches to help clients create their own success stories.
Watch this short video to hear Josh's story for yourself.
HOW A BOOK COACH CAN HELP
You've got questions, our book coaches have answers.
WHAT SHOULD MY BOOK BE ABOUT?
Your book coach will walk you through the 7 Systems of Influence framework to tie together your vision, genius zone, and ideal audience and help you find the book idea that will turn your vision into reality.
HOW DO I BUILD AN AUTHOR PLATFORM?
Need a personal brand website? How about an overhaul of your LinkedIn and other social media profiles? Your book coach can educate you on all the options, the pros and cons, and even help you set them up.
HOW DO I MARKET AND PROMOTE MY BOOK?
We've got connections to top book PR and marketing agencies, as well as in-house services to get you in the right media outlets. Your coach can walk you through all the options, as well as the process.
HOW DO I START WRITING MY BOOK?
After your book coach helps you create the right foundation, building your book on top of it will be straightforward. Your coach will also guide you as you create your title, subtitle, initial outline, and "fat" outline. If you need a ghostwriter, we can help you find the right one.
SHOULD I GET A PUBLISHER OR SELF-PUBLISH?
How will you measure the success of your book? Are you more interested in speed or credibility? How much does distribution matter to you? Your book coach will walk you through the pros and cons of each publishing method and guide you along the path that's right for you.
HOW DO I USE MY BOOK TO GROW MY BUSINESS?
Which strategy is best for you—high visibility or highly-targeted? Would you be better off on the New York Times bestseller list, or sending 200 copies of your book to potential clients? Your coach will help you examine the possibilities and choose the right opportunities.
Our book coaches will answer these and every other question you have about the process of writing, publishing, and marketing your book, as well as the process of setting up your thought leadership system.
WHAT THEY SAY
I could do a lot of this myself, but if someone asks me to do something I feel like I show up more. I appreciate all of your help because otherwise I would have given up a long time ago!
Whereas before writing my book felt like a huge project, now I see the journey like painting, like brush strokes, and if I I keep coming back and putting the layers down then suddenly I've got 80% of my book done. It's been incredibly clarifying.
We just connected on the core values. Josh understood me. He's has inspired me to get outside my shell and put myself out there.