LEARN HOW TO WRITE A BOOK & BUILD YOUR BUSINESS.
Enjoy interviews with authors and book publishing professionals including literary agents, editors, ghostwriters, cover designers, publishers, PR experts, and marketers.
BOOK PROMPTS AND THE JOY OF WRITING WITH BOOK COACH LISA TENER
As a young girl, Lisa was a slow reader but knew she wanted to be a writer. A career in writing led to coaching others to write nonfiction, and today Lisa’s clients have been featured on Oprah, NPR, Today, Good Morning America, and scores of other media outlets.
PREVIOUS EPISODES
DORIE CLARK: FROM HBR TO THE LONG GAME
EPISODE 0084
Brant Cooper’s front-row seat to the dot-com boom and crash and subsequent experiences with startups led him to write a series of books to help entrepreneurs build more successful startups. More recently, he’s turned his attention to how startups prepare for the long term by making sure they survive the short term with his new book, Disruption Proof.
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DISRUPTION PROOF, NEW BOOK BY BESTSELLING AUTHOR OF THE LEAN ENTREPRENEUR
EPISODE 0083
From the Air Force (with time in the First Gulf War and Bosnian War) to an MBA and then a PhD in Leadership, Dr. Tracey Jones has seen a lot, and written about what she’s learned in 10 books (and counting). In this episode she talks about her author journey to her latest book, SPARK: 5 Essentials to Ignite the Greatness Within.
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DR. TRACEY JONES TALKS TREMENDOUS LEADERSHIP
EPISODE 0082
From the Air Force (with time in the First Gulf War and Bosnian War) to an MBA and then a PhD in Leadership, Dr. Tracey Jones has seen a lot, and written about what she’s learned in 10 books (and counting). In this episode she talks about her author journey to her latest book, SPARK: 5 Essentials to Ignite the Greatness Within.
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LESSONS FROM INTERVIEWING 274 MARKETING BOOK AUTHORS
EPISODE 0081
Douglas Burdett isn’t an author, but he’s interviewed 274 of them. Douglas is the host of The Marketing Book Podcast, and in this episode we chat about the experiences he’s had and lessons he’s learned from talking to authors like Seth Godin, Mark Schaefer, Anne Janzer, and Jay Baer.
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40X ENTREPRENEUR LES MCKEOWN TURNED PREDICTABLE SUCCESS INTO A BESTSELLING BOOK AND A BUSINESS
EPISODE 0080
Les McKeown is the CEO of Predictable Success LLC. A renowned speaker, author and advisor on accelerated business growth, Les started over 40 companies in his own right, and has guided hundreds more worldwide. In this interview, Les details his “secrets” to entrepreneurial success and how he created multiple bestselling books that have helped him grow his speaking and consulting career.
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AUTHOR CHRIS VOSS TELLS HOW HE WROTE BESTSELLER NEVER SPLIT THE DIFFERENCE
EPISODE 0079
A former kidnapping negotiator with the Federal Bureau of Investigation (FBI) is the ideal person to write a book on negotiating. After all, what could be more challenging than negotiating the life of a hostage? Chris Voss did just that, and used his many years of experience in international crises and high-stakes negotiations to launch Black Swan Consulting and publish Never Split The Difference: Negotiating As If Your Life Depended On It, a Wall Street Journal bestseller.
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COACHING AND CONSULTING SUCCESS DRIVEN BY FOUR BESTSELLING BOOKS
EPISODE 0078
Michael is the co-founder and CEO of Consulting Success, a global leader in coaching and training entrepreneurs. In the past 20 years he’s worked with thousands of clients, and he’s the author of four bestselling books, including last year’s Act Now: How Successful Consultants Thrive During Chaos and Uncertainty.
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FROM REFUGEE TO SKIN-CARE ENTREPRENEUR AND BESTSELLING AUTHOR
EPISODE 0077
Suhein Beck is the founder of ELAJ, a natural skincare company, and a bestselling author. She’s also a Syrian refugee, hosted an international talk show in the Mideast where she had to literally dodge bombs, has been involved in multiple FBI sting operations, and is now an American entrepreneur.
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AUTHOR AIMS TO ERADICATE GENERATIONAL POVERTY BY HELPING ENTREPRENEURS BUILD BUSINESSES
EPISODE 0076
John Meese is the author of the new book Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One). John is also the CEO of Cowork.Inc, Co-founder of Notable, and host of the Thrive School podcast. John is an economist-turned-entrepreneur on a mission to eradicate generational poverty by helping entrepreneurs create thriving businesses.
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INFUSIONSOFT (KEAP) MASTER FUNNEL BUILDER TALKS BUILDING AN AUTHOR EMAIL LIST AND MUCH MORE
EPISODE 0075
Way back in episode 67 with Wendy Keller, Wendy referenced Paul Sokol, explaining that Paul is an expert at building funnels—essential for authors building their audience and contacts. Paul talks about this and lots more in this episode, including the new book he’s working on.
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AUTHOR OF SWAY TALKS ABOUT G.R.I.T. MARKETING METHOD, HOW SHE WROTE HER BOOK
EPISODE 0074
Christina Del Villar is a Silicon Valley marketing executive, consultant and author of the new book Sway: Implement the G.R.I.T. Marketing Method to Gain Influence & Drive Corporate Strategy. Christina has wanted to write the book for a long time, having worked on many teams and discovering that lots of people don’t understand what marketers bring to the table.
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CAROL ROTH: HOW SHE WROTE THE WAR ON SMALL BUSINESS
EPISODE 0073
Carol Roth is an American television personality, bestselling author, entrepreneur, radio host, and investor. Carol appears regularly on national cable television networks including Fox Business, CNBC, CNN, Fox News and MSNBC.
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JOHN KOTTER, HARVARD BUSINESS SCHOOL PROFESSOR, TALKS ABOUT PUBLISHING 21 BOOKS
EPISODE 0072
In his youth, John Kotter didn’t intend to become a writer of bestsellers and a professor at Harvard Business School. But early on in his career he fell in love with digging into a topic very deeply and finding value for readers. His first book, Mayors In Action, kicked off a life-long love affair with research and writing. John, a Harvard Business School professor, has become a highly respected change management leader.
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MIRIAM SCHULMAN FOUND HER BOOK NICHE BY READING BAD BOOK REVIEWS ON AMAZON
EPISODE 0071
The devastating terrorist attacks on the World Trade Centre in 1993 and 2001 were traumatic for thousands of people. They also changed many people’s lives. Today’s guest, Miriam Schulman, was one such woman. She says that she was always a closet artist, but was afraid of not being able to make a living if she chose that path. Instead, she worked with a successful hedge fund. However, when the terrorism came to US soil, Miriam—along with many others—had a wake up call. In 2001 she crossed a threshold of no return.
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PSYCHIATRIST DR. DREW RAMSEY WROTE FOUR BESTSELLERS ON MENTAL HEALTH, INCLUDING A COOKBOOK
EPISODE 0070
Drew is an author, farmer, and founder of the Brain Food Clinic in New York City, offering treatment and consultation for depression, anxiety, and emotional wellness concerns. He is the author of three books, including the award-winning cookbook Eat Complete: The 21 Nutrients that Fuel Brain Power, Boost Weight Loss and Transform Your Health and his latest book, Eat to Beat Depression and Anxiety: Nourish Your Way to Better Mental Health in Six Weeks.
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AUTHOR OF THE HYPE HANDBOOK ON USING HYPE TO CREATE A BETTER WORLD
EPISODE 0069
Michael F. Schein is a writer, international speaker, founder and president of marketing agency MicroFame Media and a self-described hype artist. As such, he has mastered the art and science of using shameless propaganda and powerful tools of persuasion for personal and social good.
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EXPERTS NEVER CHASE, A GAME-CHANGER FOR LEAD GENERATION
EPISODE 0068
Host Josh Steimle talks to Tobin Slaven, author of the book Experts Never Chase: The Hassle-Free Guide for Expert-Based Entrepreneurs. Experts Never Chase is designed to help business owners stop marketing and start growing their business by creating more conversations with the right people. Experts Never Chase contains the four gears of marketing methodology designed by Tobin to help entrepreneurs find their ideal clients.
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FINDING THE RIGHT AGENT AND GETTING THE BEST DEAL WITH A TRADITIONAL PUBLISHER
EPISODE 0067
Authors who aspire to getting picked up by a traditional publisher should find an agent first, given that about 80 percent of books from publishing houses are sold by agents. Agents are the ones with relationships with editors, developed carefully over the years. An agent knows what a publisher is looking for, and how to present an author and their work to a publisher.
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AUTHOR OF BUILT TO SELL SHARES HOW HIS BOOK LAUNCHED A BUSINESS
EPISODE 0066
For some author-entrepreneurs, success isn’t planned. Instead, it comes from a series of events and being able to see opportunities in those events. This is definitely the story with John Warrillow. He built a successful market research business, with more than $6 million in revenue. Clients included The Bank of America and American Express, and because each job was custom, the profit margins were around 30 percent.
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ENTREPRENEUR WHO HELPS INVENTORS ON HOW HE WROTE BEST SELLING, FIVE-STAR BOOK
EPISODE 0065
Warren Tuttle’s life changed forever when an inventor called Tom Rishe, developer of the Misto olive oil sprayer, came into his gourmet store in late 1998. Warren owned a group of stores called The Complete Kitchen in and around Connecticut and was already successful. But Tom was about to open a new chapter for Warren. He sold the stores and moved into inventing.
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PUBLISHER AT PAGE TWO BOOKS ON HOW THEY COACH THEIR AUTHORS TO SUCCESS
EPISODE 0064
Launched in 2013 by Jesse Finkelstein and Trena White, Page Two is one of the few hybrid publishers that offers print on demand or trade publishing. It also has a well-earned reputation for rigor throughout its processes.
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STEVE SIMS, AUTHOR OF BLUEFISHING, TELLS THE STORY BEHIND THE BOOK
EPISODE 0063
You wouldn’t think Steve Sims had room for even more success. Originally a bricklayer from East London, Steve had achieved more than he dreamed working as a successful entrepreneur, business coach, and speaker. He’s known as The Real-Life Wizard of Oz, courtesy of Forbes, and past clients include Elton John and Elon Musk. But after writing Bluefishing: The Art Of Making Things Happen, Steve’s level of success vaulted into the stratosphere.
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GET READERS TO BINGE YOUR BOOK THE WAY YOU BINGE NETFLIX
EPISODE 0062
It’s every content marketer's ambition to create content that hooks their audience and has them coming back for more. Dutch author Carlijn Postma’s book, Binge Marketing, recommends that creators of content stop looking at what other content creators are doing, and instead pay attention to the entertainment industry and learn from it.
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PERRY MARSHALL AND THE STORY BEHIND 80/20 SALES & MARKETING
EPISODE 0061
Perry Marshall is an unusual thinker. He is a marketer, published scientist, and trained as an electrical engineer. You’ve probably heard of Perry, and if you haven’t . . . well, marketer Dan Kennedy says that’s unforgivable. So now’s your chance to learn about the amazing man who also happens to be one of the most expensive business consultants in the world.
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SHE HELPED SELL OVER 500 BUSINESSES, AND SHE KNOWS HOW TO SELL BOOKS, TOO
EPISODE 0060
Michelle works with businesses and entrepreneurs to buy or sell businesses. A veteran in the mergers and acquisitions industry, Michelle is the author of three books, including Exit Rich: The 6 P Method To Sell Your Business For Huge Profit.
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ACCOUNTANT TURNED AUTHOR SAYS GROUP WRITING SPRINTS MADE FINISHING BOOK POSSIBLE
EPISODE 0059
Tatiana, who has been described as a visionary business advisor, explains that her new book Dream Bold, Start Smart shows entrepreneurs how to bullet-proof an idea. It arms businesses with a framework that enables them to run a sustainable and profitable business.
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Author Of 15 Books Proves Success Comes From Growth-Mindset, Adaptability, Curiosity
EPISODE 0058
Entrepreneur and author Peter Cohan uses the word “lucky” often in this interview with Published Author host Josh Steimle. But looking at what he describes as his “very confused career”, a sense of curiosity and willingness to try new things are two qualities that stand out. The author of 15 books possesses an entrepreneurial spirit far beyond average. His ability to see emerging trends and adaptability, along with his skill at maximizing opportunities, have led Peter to phenomenal success.
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She Built a $19M Business Helping Life Coaches Write Books
EPISODE 0057
No one ever asks “How do I pick a great coach to make sure I finish my book?”. But according to Dr. Angela Lauria, an author and writing coach, that question is ten times more valuable than all the other questions she’s asked by people about to start or in the process of writing a book.
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Overcome Imposter Syndrome To Finish Your Book
EPISODE 0056
“I've got a huge, audacious goal, I want to help one million entrepreneurs take their business to the next level,” Curtis tells Published Author Podcast host Josh Steimle. That’s why Curtis J. Morley wrote his book, The Entrepreneur's Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey, and works as a coach and a mentor.
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Author Grateful For Publisher’s Rejection, Self-Publishes Amazon Bestseller!
EPISODE 0055
Julie Broad is yet another example that determination plays a huge role in writing and publishing a best seller! Her first book has its origins in rejection. However, that big no from Wiley book publishing “Turned out to be the greatest gift that I ever could have been given,” Julie tells Published Author host Josh Steimle.
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WANT TO SELL MORE BOOKS? STUDY AUDIENCE DEMOGRAPHICS, USE RESULTS TO IMPROVE COVER DESIGN
EPISODE 0054
Jeff Arnold is now a successful author with two books to his name, including the number one bestseller The Art of the Insurance Deal. Jeff says his books have played a big role in his evolution into a thought leader in the insurance industry. The timing couldn’t have been better, because his books have come out when many older agency owners were ready to sell.
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MAKE WRITING YOUR NONFICTION BOOK YOUR TOP PRIORITY, OR YOU WON'T FINISH IT
EPISODE 0053
Jyotsna is an author and a book publisher, having founded Happy Self Publishing to help overwhelmed, yet purpose-driven authors publish their book and amplify their message. So far, Jyotsna has helped more than 400 authors from 35 countries through her global publishing agency, Happy Self Publishing.
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A HOOK POINT FOR YOUR BOOK WILL WIN YOU MORE CLIENTS - BRENDAN KANE
EPISODE 0052
“Your book is a business. And if you’re not designing your entire business around your book, it will fail.” These are the frank words from Brendan Kane, author of the bestsellers Hook Point and One Million Followers. The globally recognized author learned this lesson after writing his first book, One Million Followers.
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No Agent, No Followers, But She Still Landed A Book Deal
EPISODE 0051
Author and marketer Nikki Nash freely admits she didn’t follow any advice she was given on how to get an agent and write a book. Nikki competed with 100 people to win a Hay House publishing deal. A few months later, she competed with a smaller group of authors and won months of mentoring with Hay House CEO Tracy Reid!
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ABOUT PUBLISHED AUTHOR
At Published Author we offer online courses, mastermind groups, book coaching, and ghostwriting services to help entrepreneurs craft a nonfiction book they can leverage to grow their business.
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