LEARN HOW TO WRITE A BOOK & BUILD YOUR BUSINESS.
Enjoy interviews with authors and book publishing professionals including literary agents, editors, ghostwriters, cover designers, publishers, PR experts, and marketers.
ENTREPRENEUR WRITES STARTUP GUIDE AFTER HEARING CRAZY STARTUP IDEAS, FINANCIAL CONFUSION
Dave Parker is more than qualified to advise startups. He has founded multiple companies over the past 20 years, sold some, and served as a CEO and board member for others. These days, Dave spends 80 percent of his time helping founders actually land the deal that they started and 20 percent of his time involved with community development and community building work around startups.
SHOWNOTES »PREVIOUS EPISODES
PUBLISHER SAID GO NICHE WITH BOOK, BUT AUTHOR GOES FOR BROAD APPEAL
EPISODE 0040
Rebecca says Instinct is for anyone who has a brain, even though it applies strongly to entrepreneurs and those wanting to take risks and overcome some of the brain’s feedback loops that stop people taking safe risks.
LISTEN & VIEW SHOWNOTES >>ENTREPRENEURS, THE WORLD NEEDS YOUR BOOK. DON’T LET ANYONE TALK YOU OUT OF IT
EPISODE 0039
While all the marketing and promotion may sound daunting to some authors, Scott encourages entrepreneurs not to be dissuaded. “Don't let anybody talk you out of your book,” says Scott. “Yes, the world needs your book if your book is good. So if you've got a book in you get it out of you.”
LISTEN & VIEW SHOWNOTES >>MASTERMIND STUDENT’S BOOK BECOMES INSTANT BESTSELLER. HERE’S HOW HE DID IT
EPISODE 0038
Just because you’re good at selling doesn’t mean you’ll be good at leading. That’s something Ben Ward learned over 20 years of helping tens of thousands of sales leaders achieve industry-leading results in team sales.
LISTEN & VIEW SHOWNOTES >>ENTREPRENEUR SARAH FREY’S GROWING SEASON: FROM RURAL POVERTY TO BILLION-DOLLAR BUSINESS
EPISODE 0037
Writing an inspirational memoir-type book may be painful work at times, but it can change someone’s life for the better. “Knowing that multiplying effect, now that I've written the book . . . how impactful that is, I would tell anyone considering writing a book that you don't know until you really put it out there, you can't think that it's not going to help.”
LISTEN & VIEW SHOWNOTES >>IMPOSTER SYNDROME HALTED WRITER’S WORK. NOW HIS BOOK HAS 100S OF FIVE-STAR REVIEWS
EPISODE 0036
Marcus Whitney has experienced a lot of failure in his life. He dropped out of college, waited on tables and, as a born entrepreneur, spent considerable periods working for other people. Yet it was the lessons learned from all these setbacks that allowed Marcus to pass on invaluable, practical advice in his best-selling new book.
LISTEN & VIEW SHOWNOTES >>WRITING BOOKS BRINGS ENTREPRENEUR INTERNATIONAL SPEAKING ROLES, OPENS DOORS
EPISODE 0035
Michelle Tillis Lederman has written four books and with each one she’s discovered that a personalized approach to PR and marketing brings the most success.
LISTEN & VIEW SHOWNOTES >>WRITE YOUR BOOK BY CROWDSOURCING CHAPTERS, USING WORKSHOP CONTENT
EPISODE 0034
Drew says his books have contributed significantly to his success. They’ve brought clients, given him credibility, and created new connections.
LISTEN & VIEW SHOWNOTES >>WRITER'S BLOCK COMES FROM OVERWHELM, NOT HAVING NOTHING TO SAY
EPISODE 0033
Ask innovators how they came up with a great idea and they’ll typically say it just came to them. But probe carefully and you’ll find they invariably followed a step-by-step formula that anyone can follow.
LISTEN & VIEW SHOWNOTES >>STORYTELLING ESSENTIAL FOR NONFICTION BOOKS TO SUCCEED
EPISODE 0032
In a wide-ranging interview, Allen talks to Published Author Podcast host Josh Steimle about how to use God as a co-creator in any creative venture, the importance of the narrative arc, formulaic writing, the state of the publishing industry, and why knowing oneself is essential before beginning either a nonfiction or fiction book.
LISTEN & VIEW SHOWNOTES >>HOW TO USE YOUR BOOK TO SELL PRODUCTS, SERVICES FOR GREATER ROI
EPISODE 0031
Tyler Wagner, Founder of Authors Unite, is a book marketing expert, and knows all the tactics entrepreneur-authors can use to grow their income on the back of a book.
LISTEN & VIEW SHOWNOTES >>SHE WROTE & PUBLISHED HER BOOK IN TWO WEEKS. HERE’S HOW
EPISODE 0030
Sarah Weise is living proof you can write and publish a successful business book in just a few weeks. Of course, years of research and thinking led to the point where the CEO of the marketing research agency BIXA was ready to write. But the resulting bestselling book, InstaBrain: The New Rules for Marketing to Generation Z, just flowed onto the page.
LISTEN & VIEW SHOWNOTES >>DON'T BOTHER WITH BOOK PR. DO THIS INSTEAD
EPISODE 0029
After writing his first book last year, speaker and leadership consultant Peter Kozodoy firmly believes in the power of networking to generate awareness and ramp up book sales.
LISTEN & VIEW SHOWNOTES >>HOW TO LET GO OF FEAR AND DOUBT WHEN YOU WRITE YOUR BUSINESS BOOK
EPISODE 0028
Reyzan tells Josh: “What surprised me about my book is why didn't I start this earlier? Why did I let the doubts and fears consume me so much? And, just like anything else in life, if I had stayed in my comfort zone and let the fears consume me, then I was not going to be able to do anything about it.”
LISTEN & VIEW SHOWNOTES >>HOW TO HIRE THE RIGHT GHOSTWRITER FOR YOUR BUSINESS BOOK
EPISODE 0027
When they launched a Sonoma wine business in their laundry room in 1986, Bonnie Harvey and Michael Houlihan were business consultants with no industry knowledge and no money, just $300,000 worth of bulk wine. Today, the Barefoot Wines label they started is a top international brand.
LISTEN & VIEW SHOWNOTES >>FOR ENTREPRENEURS SELF-PUBLISHING IS THE WAY TO GO
EPISODE 0026
British entrepreneur Chris Ducker has experienced the power of a book to grow his business not once, but twice. His first book, Virtual Freedom, was published in 2014 and continues to sell well today. Four years later, Chris wrote and self-published Rise Of The Edupreneur.
LISTEN & VIEW SHOWNOTES >>JUST SIT DOWN AND WRITE, THEN GO BACK AND EDIT
EPISODE 0025
Dr. Nanette Miner is the author of eight business books, including her most recent one, Future-Proofing Your Organization by Teaching Thinking Skills. Nanette also authored 101 Media & Marketing Tips For The Sole Proprietor, and there’s a fascinating story behind this book’s origins, which you can discover in this episode.
LISTEN & VIEW SHOWNOTES >>YOU HURT OTHERS BY NOT SHARING YOUR BIG IDEAS IN A BOOK
EPISODE 0024
Paul Epstein had a life-changing experience at a San Francisco 49s’ executive retreat. He went on a two-day retreat with colleagues and came away from the experience transformed, finally knowing what his personal “Why” was.
LISTEN & VIEW SHOWNOTES >>MORTGAGE BANKER IN AWE OF POWER OF BOOKS SETS UP PUBLISHING COMPANY
EPISODE 0023
David Hancock walked away from mortgage banking and a massive salary after directly experiencing the power of a book on business growth. David’s passion shifted when he realized he wanted to help other people with the same secret weapon that Jay Conrad Levinson gave him in the late ‘90s.
LISTEN & VIEW SHOWNOTES >>WRITE A NUMBER ONE SOLUTION TO A REAL PROBLEM, PEOPLE WILL BEAT A PATH TO YOUR DOOR
EPISODE 0022
What people need in this world is the best solution to one single problem in their life. And if you can hand that to them, you will win, your book will win, your business will win, your life will win because you will carve out a meaningful niche.
LISTEN & VIEW SHOWNOTES >>FINDING THE RIGHT AGENT KEY TO WRITING SUCCESSFUL BOOK
EPISODE 0021
Sara Bliss, a New York Times best-selling offer of 11 books, had always wanted to be a writer, even from a young age. She went for interviews right out of college and was turned down mainly due to shyness, but she pushed through and willed herself into being a writer.
LISTEN & VIEW SHOWNOTES >>WHY AND WHEN TO WORK WITH A BOOK COACH, WHAT TO EXPECT FROM THEM
EPISODE 0020
Jennie Nash transitioned from being a fiction author to a book coach—she’s been there and done it. With a tremendous amount of knowledge of both aspects of publishing, Jennie has impeccable credentials, making her one of the best book coaches available today.
LISTEN & VIEW SHOWNOTES >>DON’T TRY TO WRITE A BOOK, WRITE IN CHUNKS, ONE CHAPTER AT A TIME
EPISODE 0019
After enduring a couple of bouts of writer’s block, author and journalist Blake Snow has learned not to sit down with the intention of writing a whole book. Instead, he breaks a book into chunks, accomplishing one chapter at a time.
LISTEN & VIEW SHOWNOTES >>NETWORK, PR, SIGNIFICANTLY LIFT BOOK SALES
EPISODE 0018
Marketing pro Andrea Fryrear has authored two successful books and her advice to would-be entrepreneur-authors is to just sit down and write your book. If you can’t write your book then just sit and write, even if you think it’s terrible, and do this consistently every day.
LISTEN & VIEW SHOWNOTES >>FIRST-TIME AUTHOR GETS DEAL WITH MCGRAW HILL, WRITES BEST-SELLER
EPISODE 0017
An artificial intelligence expert who’s worked with the United Nations and IBM wrote a book on AI when he realized people are asking the same two questions about the subject: What should I be doing? How do I actually get started?
LISTEN & VIEW SHOWNOTES >>EMPATHY MOST IMPORTANT TOOL TO PERSUADE READERS, SAYS GHOSTWRITER
EPISODE 0016
Being fired from his job is one of the best things that ever happened to Paul Edwards. It may not have felt like it at the time. However, being unemployed gave Paul the time he needed to think deeply about what he really wanted to do professionally.
LISTEN & VIEW SHOWNOTES >>ENTREPRENEUR TURNS PERSONAL, PAINFUL EXPERIENCES INTO WINNING BOOK
EPISODE 0015
An entrepreneur-author who lost her partner in 2020 used writing to help her deal with her grief, and wrote her latest book, Heaven On Eleven, in a matter of months. Elizabeth Barry is Josh Steimle’s latest guest on the Published Author Podcast. She tells Josh how the loss of her partner in a boating accident in January 2020 led to a growth in creativity.
LISTEN & VIEW SHOWNOTES >>WANT TO BE A SUCCESSFUL AUTHOR? FIRST GROW YOUR NETWORK WITH OUTSTANDING CONTENT
EPISODE 0014
Author and marketer Kiri Masters shares dozens of important learnings about her writing and publishing journeys. Above all, Kiri’s message is that investing the time to produce great content is essential to cut through the crowded world of entrepreneurial books and content marketing.
LISTEN & VIEW SHOWNOTES >>GIVE YOUR BOOK LONGEVITY BY CREATING CLEAR GOALS AND VALUE
EPISODE 0013
Leo Bottary is a seasoned author and an all-rounder when it comes to writing, publishing, and book marketing. Based in California, Leo helps leaders build high performing teams and groups. His latest book, Peernovation, is less than six months old and has received dozens of five-star reviews.
LISTEN & VIEW SHOWNOTES >>HOW TO BECOME A GHOSTWRITER EVERYONE WANTS TO HIRE
EPISODE 0012
The important thing is to never stop asking questions, to keep probing for details. “Sometimes that means asking the same question three or four times, and sometimes it means rephrasing the question a different way,” explains Rob.
LISTEN & VIEW SHOWNOTES >>STORYTELLING TO BEWITCH CLIENTS AND GROW BUSINESS
EPISODE 0011
If you’re pursuing only data-driven marketing strategies for growth, you’re missing out on a powerful yet ancient approach. This tactic - done well - will lead to significant changes in client behaviour and potentially massive business growth. The approach? Storytelling. Host Josh Steimle’s guest in this episode is masterful storyteller Park Howell.
LISTEN & VIEW SHOWNOTES >>DRIVE YOUR BOOK SALES WITH COURSES AND AFFILIATE PROGRAMS
EPISODE 0010
Laura Sprinkle, an affiliate partnerships strategist, discusses partnerships and affiliate opportunities for entrepreneur-authors on this episode of the Published Author Podcast with host Josh Steimle.
LISTEN & VIEW SHOWNOTES >>THE LUCRATIVE COMBINATION OF BOOKS AND SPEAKING GIGS
EPISODE 0009
Entrepreneur Jeff Butler launched a successful speaking career and then wrote two books - "The Authentic Workplace" and "The Key to The New You" – to enhance his credibility as a speaker and grow his income.
LISTEN & VIEW SHOWNOTES >>HOW TO GET THE BEST PUBLICITY FOR YOUR BOOK
EPISODE 0008
Entrepreneur and owner of The PR Freelancer, Lori Ames joins the Published Author Podcast to discuss her work in the marketing and PR world as a book publicist.
LISTEN & VIEW SHOWNOTES >>WRITING PARTNERSHIPS: ARE YOU WILLING TO HAVE A BABY WITH THIS PERSON?
EPISODE 0007
Entrepreneur-author Ryan Foland’s interview will leave your jaw hanging on your chest for the whole episode! A successful mortgage broker earning thousands, Ryan suddenly spun downwards and became a loser - literally. Mired in debt, Ryan lost everything. His house was foreclosed and creditors pursued him for months. When they caught up with Ryan, they took away his last remaining asset - his car.
LISTEN & VIEW SHOWNOTES >>AUTHOR SHARES HER JOURNEY WRITING UNSCHOOLED
EPISODE 0006
It’s essential that entrepreneurs understand the pros and cons of publishing vs self-publishing, and how agents and publishing companies work when an entrepreneur is ready to publish a book. Kerry McDonald, author of Unschooled: Raising Curious, Well-Educated Children Outside the Conventional Classroom, explains that the choice a writer makes will depend on their timelines and end goals.
LISTEN & VIEW SHOWNOTES >>400 AUTHORS SURVEYED ON WRITING PROCESS, MOTIVATION
EPISODE 0005
American author of Get The Word Out: Write A Book That Makes A Difference, and Subscription Marketing, Anne Janzer says her experience writing her first book gave her the framework for her second book.
LISTEN & VIEW SHOWNOTES >>TUTTLE TWINS CREATOR ON HIS BEST-SELLING SERIES
EPISODE 0004
Author of the Tuttle Twins series, Connor Boyack explains the importance of marketing, self-publishing, and knowing how to target your audience.
LISTEN & VIEW SHOWNOTES »NEW YORK TIMES BESTSELLING GHOSTWRITER WITH 60+ TITLES
EPISODE 0003
It’s hard to imagine, but some hugely successful authors haven’t always felt confident about their ability to write. Author and ghostwriter Marcia Layton Turner is one such author. She says that writing wasn’t always her strength.
LISTEN & VIEW SHOWNOTES »HINT WATER FOUNDER TALKS ABOUT HER NEW BOOK, UNDAUNTED
EPISODE 0002
No one plans to be an entrepreneur. It’s too nondescript. And what, exactly, will you be doing? One thing is for sure, you’ll be solving a problem, surmounting a challenge, or responding to a need.
LISTEN & VIEW SHOWNOTES »INTRODUCING THE PUBLISHED AUTHOR PODCAST
EPISODE 0001
This very first episode of The Published Author Podcast started out as a trailer, but show host Josh Steimle realized he had so much value to share, he just went ahead and recorded one incredibly informative episode!
LISTEN & VIEW SHOWNOTES »CONTACT US
Know someone who would be a great guest for the Published Author Podcast? Have a question or suggestion? We'd love to hear from you!
ABOUT PUBLISHED AUTHOR
At Published Author we offer online courses, mastermind groups, book coaching, and ghostwriting services to help entrepreneurs craft a nonfiction book they can leverage to grow their business.