LEARN HOW TO WRITE A BOOK & BUILD YOUR BUSINESS.
Enjoy interviews with authors and book publishing professionals including literary agents, editors, ghostwriters, cover designers, publishers, PR experts, and marketers.
Don’t Sweat The Small Stuff With Kristine Carlson
Kristine Carlson is a New York Times bestselling author and renowned speaker recognized worldwide for the global success of The Don’t Sweat the Small Stuff book series she co-authored with her late husband Dr. Richard Carlson. Her memoir has become a Lifetime movie starring Heather Locklear titled, Don’t Sweat the Small Stuff: The Kristine Carlson Story.
In this episode, Kristine tells her personal story of loss when her husband passed away unexpectedly and how she found comfort by serving others. One way she found to serve others was to launch Book Doulas, a program to help individuals tell their own stories by becoming authors.
In this episode, you’ll hear how Adam's book reception outstripped his expectations and has allowed him to grow a global firm with offices in Australia and North America. He also shares some of his best tips for how authors can use LinkedIn to promote themselves and their books.LISTEN & VIEW SHOWNOTES >>
In this episode, Drew drops a mountain of helpful tips as he talks about why his first book wasn’t the right book but how he learned from it, how he’s getting the word about his second book, and why he’s dedicating the next four years to marketing it.LISTEN & VIEW SHOWNOTES >>
Jason Falls leads digital marketing strategy at Cornett, a full-service advertising agency based in Lexington, Kentucky, which was named the Southeast’s Small Agency of the Year by Ad Age in 2021. He’s also the author of the new book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand.LISTEN & VIEW SHOWNOTES >>
Ken has been in the publishing industry for more than five decades and has helped hundreds of executives, entrepreneurs, and others to become thought leaders. In this episode Ken talks about how he came to the conclusion that every thought leader needs a book, as well as how he became an author himself.LISTEN & VIEW SHOWNOTES >>
Drawing from his military service to a PhD in Philosophy, Charlie Gilkey teaches entrepreneurs, small business owners, and professional creatives how to get stuff done. In this episode Charlie talks about how his first book, The Small Business Lifecycle: Taking the Right Steps at the Right Time to Grow Your Small Business, wasn’t the first book he set out to write, but it ended up being a growth engine for his business anyway.LISTEN & VIEW SHOWNOTES >>
As a young girl, Lisa was a slow reader but knew she wanted to be a writer. A career in writing led to coaching others to write nonfiction, and today Lisa’s clients have been featured on Oprah, NPR, Today, Good Morning America, and scores of other media outlets.LISTEN & VIEW SHOWNOTES >>
Dorie Clark was fired by her first literary agent after every publisher she pitched turned her down and told her she needed “a platform.” Not one to back down, when the front door was slammed in her face, Dorie says, “I went in the window instead.” You’ll learn what Dorie has picked up over the years about how to build an author platform, market your book, and leverage it to grow your business.LISTEN & VIEW SHOWNOTES >>
Brant Cooper’s front-row seat to the dot-com boom and crash and subsequent experiences with startups led him to write a series of books to help entrepreneurs build more successful startups. More recently, he’s turned his attention to how startups prepare for the long term by making sure they survive the short term with his new book, Disruption Proof.LISTEN & VIEW SHOWNOTES >>
From the Air Force (with time in the First Gulf War and Bosnian War) to an MBA and then a PhD in Leadership, Dr. Tracey Jones has seen a lot, and written about what she’s learned in 10 books (and counting). In this episode she talks about her author journey to her latest book, SPARK: 5 Essentials to Ignite the Greatness Within.LISTEN & VIEW SHOWNOTES >>
Douglas Burdett isn’t an author, but he’s interviewed 274 of them. Douglas is the host of The Marketing Book Podcast, and in this episode we chat about the experiences he’s had and lessons he’s learned from talking to authors like Seth Godin, Mark Schaefer, Anne Janzer, and Jay Baer.LISTEN & VIEW SHOWNOTES >>
Les McKeown is the CEO of Predictable Success LLC. A renowned speaker, author and advisor on accelerated business growth, Les started over 40 companies in his own right, and has guided hundreds more worldwide. In this interview, Les details his “secrets” to entrepreneurial success and how he created multiple bestselling books that have helped him grow his speaking and consulting career.LISTEN & VIEW SHOWNOTES >>
A former kidnapping negotiator with the Federal Bureau of Investigation (FBI) is the ideal person to write a book on negotiating. After all, what could be more challenging than negotiating the life of a hostage? Chris Voss did just that, and used his many years of experience in international crises and high-stakes negotiations to launch Black Swan Consulting and publish Never Split The Difference: Negotiating As If Your Life Depended On It, a Wall Street Journal bestseller.LISTEN & VIEW SHOWNOTES >>
Michael is the co-founder and CEO of Consulting Success, a global leader in coaching and training entrepreneurs. In the past 20 years he’s worked with thousands of clients, and he’s the author of four bestselling books, including last year’s Act Now: How Successful Consultants Thrive During Chaos and Uncertainty.LISTEN & VIEW SHOWNOTES >>
Suhein Beck is the founder of ELAJ, a natural skincare company, and a bestselling author. She’s also a Syrian refugee, hosted an international talk show in the Mideast where she had to literally dodge bombs, has been involved in multiple FBI sting operations, and is now an American entrepreneur.LISTEN & VIEW SHOWNOTES >>
John Meese is the author of the new book Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One). John is also the CEO of Cowork.Inc, Co-founder of Notable, and host of the Thrive School podcast. John is an economist-turned-entrepreneur on a mission to eradicate generational poverty by helping entrepreneurs create thriving businesses.LISTEN & VIEW SHOWNOTES >>
Way back in episode 67 with Wendy Keller, Wendy referenced Paul Sokol, explaining that Paul is an expert at building funnels—essential for authors building their audience and contacts. Paul talks about this and lots more in this episode, including the new book he’s working on.LISTEN & VIEW SHOWNOTES >>
Christina Del Villar is a Silicon Valley marketing executive, consultant and author of the new book Sway: Implement the G.R.I.T. Marketing Method to Gain Influence & Drive Corporate Strategy. Christina has wanted to write the book for a long time, having worked on many teams and discovering that lots of people don’t understand what marketers bring to the table.LISTEN & VIEW SHOWNOTES >>
Carol Roth is an American television personality, bestselling author, entrepreneur, radio host, and investor. Carol appears regularly on national cable television networks including Fox Business, CNBC, CNN, Fox News and MSNBC.LISTEN & VIEW SHOWNOTES >>
In his youth, John Kotter didn’t intend to become a writer of bestsellers and a professor at Harvard Business School. But early on in his career he fell in love with digging into a topic very deeply and finding value for readers. His first book, Mayors In Action, kicked off a life-long love affair with research and writing. John, a Harvard Business School professor, has become a highly respected change management leader.LISTEN & VIEW SHOWNOTES >>
The devastating terrorist attacks on the World Trade Centre in 1993 and 2001 were traumatic for thousands of people. They also changed many people’s lives. Today’s guest, Miriam Schulman, was one such woman. She says that she was always a closet artist, but was afraid of not being able to make a living if she chose that path. Instead, she worked with a successful hedge fund. However, when the terrorism came to US soil, Miriam—along with many others—had a wake up call. In 2001 she crossed a threshold of no return.LISTEN & VIEW SHOWNOTES >>
Drew is an author, farmer, and founder of the Brain Food Clinic in New York City, offering treatment and consultation for depression, anxiety, and emotional wellness concerns. He is the author of three books, including the award-winning cookbook Eat Complete: The 21 Nutrients that Fuel Brain Power, Boost Weight Loss and Transform Your Health and his latest book, Eat to Beat Depression and Anxiety: Nourish Your Way to Better Mental Health in Six Weeks.LISTEN & VIEW SHOWNOTES >>
Michael F. Schein is a writer, international speaker, founder and president of marketing agency MicroFame Media and a self-described hype artist. As such, he has mastered the art and science of using shameless propaganda and powerful tools of persuasion for personal and social good.LISTEN & VIEW SHOWNOTES >>
Host Josh Steimle talks to Tobin Slaven, author of the book Experts Never Chase: The Hassle-Free Guide for Expert-Based Entrepreneurs. Experts Never Chase is designed to help business owners stop marketing and start growing their business by creating more conversations with the right people. Experts Never Chase contains the four gears of marketing methodology designed by Tobin to help entrepreneurs find their ideal clients.LISTEN & VIEW SHOWNOTES >>
Authors who aspire to getting picked up by a traditional publisher should find an agent first, given that about 80 percent of books from publishing houses are sold by agents. Agents are the ones with relationships with editors, developed carefully over the years. An agent knows what a publisher is looking for, and how to present an author and their work to a publisher.LISTEN & VIEW SHOWNOTES >>
For some author-entrepreneurs, success isn’t planned. Instead, it comes from a series of events and being able to see opportunities in those events. This is definitely the story with John Warrillow. He built a successful market research business, with more than $6 million in revenue. Clients included The Bank of America and American Express, and because each job was custom, the profit margins were around 30 percent.LISTEN & VIEW SHOWNOTES >>
Warren Tuttle’s life changed forever when an inventor called Tom Rishe, developer of the Misto olive oil sprayer, came into his gourmet store in late 1998. Warren owned a group of stores called The Complete Kitchen in and around Connecticut and was already successful. But Tom was about to open a new chapter for Warren. He sold the stores and moved into inventing.LISTEN & VIEW SHOWNOTES >>
Launched in 2013 by Jesse Finkelstein and Trena White, Page Two is one of the few hybrid publishers that offers print on demand or trade publishing. It also has a well-earned reputation for rigor throughout its processes.LISTEN & VIEW SHOWNOTES >>
You wouldn’t think Steve Sims had room for even more success. Originally a bricklayer from East London, Steve had achieved more than he dreamed working as a successful entrepreneur, business coach, and speaker. He’s known as The Real-Life Wizard of Oz, courtesy of Forbes, and past clients include Elton John and Elon Musk. But after writing Bluefishing: The Art Of Making Things Happen, Steve’s level of success vaulted into the stratosphere.LISTEN & VIEW SHOWNOTES >>
It’s every content marketer's ambition to create content that hooks their audience and has them coming back for more. Dutch author Carlijn Postma’s book, Binge Marketing, recommends that creators of content stop looking at what other content creators are doing, and instead pay attention to the entertainment industry and learn from it.LISTEN & VIEW SHOWNOTES >>
Perry Marshall is an unusual thinker. He is a marketer, published scientist, and trained as an electrical engineer. You’ve probably heard of Perry, and if you haven’t . . . well, marketer Dan Kennedy says that’s unforgivable. So now’s your chance to learn about the amazing man who also happens to be one of the most expensive business consultants in the world.LISTEN & VIEW SHOWNOTES >>
Michelle works with businesses and entrepreneurs to buy or sell businesses. A veteran in the mergers and acquisitions industry, Michelle is the author of three books, including Exit Rich: The 6 P Method To Sell Your Business For Huge Profit.LISTEN & VIEW SHOWNOTES >>
Tatiana, who has been described as a visionary business advisor, explains that her new book Dream Bold, Start Smart shows entrepreneurs how to bullet-proof an idea. It arms businesses with a framework that enables them to run a sustainable and profitable business.LISTEN & VIEW SHOWNOTES >>
Entrepreneur and author Peter Cohan uses the word “lucky” often in this interview with Published Author host Josh Steimle. But looking at what he describes as his “very confused career”, a sense of curiosity and willingness to try new things are two qualities that stand out. The author of 15 books possesses an entrepreneurial spirit far beyond average. His ability to see emerging trends and adaptability, along with his skill at maximizing opportunities, have led Peter to phenomenal success.LISTEN & VIEW SHOWNOTES >>
No one ever asks “How do I pick a great coach to make sure I finish my book?”. But according to Dr. Angela Lauria, an author and writing coach, that question is ten times more valuable than all the other questions she’s asked by people about to start or in the process of writing a book.LISTEN & VIEW SHOWNOTES >>
“I've got a huge, audacious goal, I want to help one million entrepreneurs take their business to the next level,” Curtis tells Published Author Podcast host Josh Steimle. That’s why Curtis J. Morley wrote his book, The Entrepreneur's Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey, and works as a coach and a mentor.LISTEN & VIEW SHOWNOTES >>
Author Grateful For Publisher’s Rejection, Self-Publishes Amazon Bestseller!
Julie Broad is yet another example that determination plays a huge role in writing and publishing a best seller! Her first book has its origins in rejection. However, that big no from Wiley book publishing “Turned out to be the greatest gift that I ever could have been given,” Julie tells Published Author host Josh Steimle.LISTEN & VIEW SHOWNOTES >>
WANT TO SELL MORE BOOKS? STUDY AUDIENCE DEMOGRAPHICS, USE RESULTS TO IMPROVE COVER DESIGN
Jeff Arnold is now a successful author with two books to his name, including the number one bestseller The Art of the Insurance Deal. Jeff says his books have played a big role in his evolution into a thought leader in the insurance industry. The timing couldn’t have been better, because his books have come out when many older agency owners were ready to sell.LISTEN & VIEW SHOWNOTES >>
MAKE WRITING YOUR NONFICTION BOOK YOUR TOP PRIORITY, OR YOU WON'T FINISH IT
Jyotsna is an author and a book publisher, having founded Happy Self Publishing to help overwhelmed, yet purpose-driven authors publish their book and amplify their message. So far, Jyotsna has helped more than 400 authors from 35 countries through her global publishing agency, Happy Self Publishing.LISTEN & VIEW SHOWNOTES >>
A HOOK POINT FOR YOUR BOOK WILL WIN YOU MORE CLIENTS - BRENDAN KANE
“Your book is a business. And if you’re not designing your entire business around your book, it will fail.” These are the frank words from Brendan Kane, author of the bestsellers Hook Point and One Million Followers. The globally recognized author learned this lesson after writing his first book, One Million Followers.LISTEN & VIEW SHOWNOTES >>
No Agent, No Followers, But She Still Landed A Book Deal
Author and marketer Nikki Nash freely admits she didn’t follow any advice she was given on how to get an agent and write a book. Nikki competed with 100 people to win a Hay House publishing deal. A few months later, she competed with a smaller group of authors and won months of mentoring with Hay House CEO Tracy Reid!LISTEN & VIEW SHOWNOTES >>
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ABOUT PUBLISHED AUTHOR
At Published Author we offer online courses, mastermind groups, book coaching, and ghostwriting services to help entrepreneurs craft a nonfiction book they can leverage to grow their business.