LEARN HOW TO WRITE A BOOK & BUILD YOUR BUSINESS.


Enjoy interviews with authors and  book publishing professionals including literary agents, editors, ghostwriters, cover designers, publishers, PR experts, and marketers.

WRITING FOR THE B2B CMO WITH DREW NEISSERE

In this episode, Drew drops a mountain of helpful tips as he talks about why his first book wasn’t the right book but how he learned from it, how he’s getting the word about his second book, and why he’s dedicating the next four years to marketing it.

 

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TURN YOUR BOOK INTO INCOME BY BEING SMART WITH PUBLICITY

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An entrepreneur who studied art and architecture, Sandy has combined her creative bent and business expertise to launch Smith Publicity, a consultancy that works with authors to significantly raise their profile. When that goal is met, entrepreneurs are on their way to winning new business and significant new revenue.

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WHY EVERY AUTHOR SHOULD START A PODCAST

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Matthew says most people have chapters in their books, and these can be turned into podcast episodes. In turn, the episodes can be turned into social media posts, making it fairly straightforward for authors to utilize podcasting as a way to accelerate their influence.

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XINRAN OPENS WORLD’S EYES TO WOMEN’S LIVES IN CHINA

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Xinran is an internationally acclaimed author, journalist, and activist. Born in Beijing in 1958 to educated parents, Xinran was separated from her mother and father during Chairman Mao’s Cultural Revolution because her parents were imprisoned.

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GETTING HACKED LEADS CYBERSECURITY EXPERT TO WRITE BOOK ON STAYING SAFE ONLINE

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Being hacked multiple times, having money stolen from his bank account and—the ultimate embarrassment—having his cybersecurity company breached, all led to cybersecurity expert Scott Schober writing his first book.

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SHE’S INTERVIEWING TWENTY-FIVE FORTUNE 500 EXECUTIVES FOR HER BOOK

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Chrissa Pagitsas was motivated to write her book by something that will resonate with many entrepreneurs. She wanted to share knowledge with others who were set to embark on building a large business dedicated to sustainability.

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YEARS OF BLOG WRITING PAY OFF FOR SEO EXPERT, FORM BASIS OF NEW SEO BOOK

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If you’ve regularly written a blog, Eli says that blog posts can easily become the foundation for your chapters. However, the challenge is how to tell a compelling story. As Eli says: “How do you bring all this together? How do you narrate this? How do you bring color to it?”

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PANDEMIC DOWNTIME HELPS EXECUTIVE WRITE FIVE-STAR BOOK

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After a demanding decade as the CEO of a global company, Maulik Parekh was looking forward to a sabbatical year of travel to nine countries with his family. But when the pandemic struck, wiping out all those plans, he quickly switched to a long-anticipated plan B he’d never had time for: Writing a book.

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BESTSELLER OPENS DOOR TO SPEAKING GIGS FOR RETIRED MILITARY LEADER

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After an impressive military career, Craig Whelden decided he wanted to give back by sharing all he’d learned about leadership with the next generation of leaders.

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BESTSELLING AUTHOR TELLS HOW HIS BOOKS BUILT HIS CAREER

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After a stint in a large bank doing pre-employment assessments, Daniel was drawn to entrepreneurship and stepped out on his own in his late 20s. With that, he realized he needed to market himself.

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ENTREPRENEUR WRITES STARTUP GUIDE AFTER HEARING CRAZY STARTUP IDEAS, FINANCIAL CONFUSION

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Dave Parker is more than qualified to advise startups. He has founded multiple companies over the past 20 years, sold some, and served as a CEO and board member for others. These days, Dave spends 80 percent of his time helping founders actually land the deal that they started and 20 percent of his time involved with community development and community building work around startups.

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PUBLISHER SAID GO NICHE WITH BOOK, BUT AUTHOR GOES FOR BROAD APPEAL

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Rebecca says Instinct is for anyone who has a brain, even though it applies strongly to entrepreneurs and those wanting to take risks and overcome some of the brain’s feedback loops that stop people taking safe risks.

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ENTREPRENEURS, THE WORLD NEEDS YOUR BOOK. DON’T LET ANYONE TALK YOU OUT OF IT

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While all the marketing and promotion may sound daunting to some authors, Scott encourages entrepreneurs not to be dissuaded. “Don't let anybody talk you out of your book,” says Scott. “Yes, the world needs your book if your book is good. So if you've got a book in you get it out of you.”

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MASTERMIND STUDENT’S BOOK BECOMES INSTANT BESTSELLER. HERE’S HOW HE DID IT

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Just because you’re good at selling doesn’t mean you’ll be good at leading. That’s something Ben Ward learned over 20 years of helping tens of thousands of sales leaders achieve industry-leading results in team sales.

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ENTREPRENEUR SARAH FREY’S GROWING SEASON: FROM RURAL POVERTY TO BILLION-DOLLAR BUSINESS

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Writing an inspirational memoir-type book may be painful work at times, but it can change someone’s life for the better. “Knowing that multiplying effect, now that I've written the book . . . how impactful that is, I would tell anyone considering writing a book that you don't know until you really put it out there, you can't think that it's not going to help.”

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IMPOSTER SYNDROME HALTED WRITER’S WORK. NOW HIS BOOK HAS 100S OF FIVE-STAR REVIEWS

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Marcus Whitney has experienced a lot of failure in his life. He dropped out of college, waited on tables and, as a born entrepreneur, spent considerable periods working for other people. Yet it was the lessons learned from all these setbacks that allowed Marcus to pass on invaluable, practical advice in his best-selling new book.

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WRITING BOOKS BRINGS ENTREPRENEUR INTERNATIONAL SPEAKING ROLES, OPENS DOORS

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Michelle Tillis Lederman has written four books and with each one she’s discovered that a personalized approach to PR and marketing brings the most success.

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WRITE YOUR BOOK BY CROWDSOURCING CHAPTERS, USING WORKSHOP CONTENT

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Drew says his books have contributed significantly to his success. They’ve brought clients, given him credibility, and created new connections.

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WRITER'S BLOCK COMES FROM OVERWHELM, NOT HAVING NOTHING TO SAY

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Ask innovators how they came up with a great idea and they’ll typically say it just came to them. But probe carefully and you’ll find they invariably followed a step-by-step formula that anyone can follow.

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STORYTELLING ESSENTIAL FOR NONFICTION BOOKS TO SUCCEED

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In a wide-ranging interview, Allen talks to Published Author Podcast host Josh Steimle about how to use God as a co-creator in any creative venture, the importance of the narrative arc, formulaic writing, the state of the publishing industry, and why knowing oneself is essential before beginning either a nonfiction or fiction book.

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HOW TO USE YOUR BOOK TO SELL PRODUCTS, SERVICES FOR GREATER ROI

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Tyler Wagner, Founder of Authors Unite, is a book marketing expert, and knows all the tactics entrepreneur-authors can use to grow their income on the back of a book.

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SHE WROTE & PUBLISHED HER BOOK IN TWO WEEKS. HERE’S HOW

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Sarah Weise is living proof you can write and publish a successful business book in just a few weeks. Of course, years of research and thinking led to the point where the CEO of the marketing research agency BIXA was ready to write. But the resulting bestselling book, InstaBrain: The New Rules for Marketing to Generation Z, just flowed onto the page.

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DON'T BOTHER WITH BOOK PR. DO THIS INSTEAD

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After writing his first book last year, speaker and leadership consultant Peter Kozodoy firmly believes in the power of networking to generate awareness and ramp up book sales.

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HOW TO LET GO OF FEAR AND DOUBT WHEN YOU WRITE YOUR BUSINESS BOOK

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Reyzan tells Josh: “What surprised me about my book is why didn't I start this earlier? Why did I let the doubts and fears consume me so much? And, just like anything else in life, if I had stayed in my comfort zone and let the fears consume me, then I was not going to be able to do anything about it.”

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HOW TO HIRE THE RIGHT GHOSTWRITER FOR YOUR BUSINESS BOOK

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When they launched a Sonoma wine business in their laundry room in 1986, Bonnie Harvey and Michael Houlihan were business consultants with no industry knowledge and no money, just $300,000 worth of bulk wine. Today, the Barefoot Wines label they started is a top international brand.

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FOR ENTREPRENEURS SELF-PUBLISHING IS THE WAY TO GO

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British entrepreneur Chris Ducker has experienced the power of a book to grow his business not once, but twice. His first book, Virtual Freedom, was published in 2014 and continues to sell well today. Four years later, Chris wrote and self-published Rise Of The Edupreneur.

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JUST SIT DOWN AND WRITE, THEN GO BACK AND EDIT

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Dr. Nanette Miner is the author of eight business books, including her most recent one, Future-Proofing Your Organization by Teaching Thinking Skills. Nanette also authored 101 Media & Marketing Tips For The Sole Proprietor, and there’s a fascinating story behind this book’s origins, which you can discover in this episode.

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YOU HURT OTHERS BY NOT SHARING YOUR BIG IDEAS IN A BOOK

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Paul Epstein had a life-changing experience at a San Francisco 49s’ executive retreat. He went on a two-day retreat with colleagues and came away from the experience transformed, finally knowing what his personal “Why” was.

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MORTGAGE BANKER IN AWE OF POWER OF BOOKS SETS UP PUBLISHING COMPANY

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David Hancock walked away from mortgage banking and a massive salary after directly experiencing the power of a book on business growth. David’s passion shifted when he realized he wanted to help other people with the same secret weapon that Jay Conrad Levinson gave him in the late ‘90s.

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WRITE A NUMBER ONE SOLUTION TO A REAL PROBLEM, PEOPLE WILL BEAT A PATH TO YOUR DOOR

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What people need in this world is the best solution to one single problem in their life. And if you can hand that to them, you will win, your book will win, your business will win, your life will win because you will carve out a meaningful niche.

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FINDING THE RIGHT AGENT KEY TO WRITING SUCCESSFUL BOOK

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Sara Bliss, a New York Times best-selling offer of 11 books, had always wanted to be a writer, even from a young age. She went for interviews right out of college and was turned down mainly due to shyness, but she pushed through and willed herself into being a writer.

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WHY AND WHEN TO WORK WITH A BOOK COACH, WHAT TO EXPECT FROM THEM

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Jennie Nash transitioned from being a fiction author to a book coach—she’s been there and done it. With a tremendous amount of knowledge of both aspects of publishing, Jennie has impeccable credentials, making her one of the best book coaches available today.

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DON’T TRY TO WRITE A BOOK, WRITE IN CHUNKS, ONE CHAPTER AT A TIME

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After enduring a couple of bouts of writer’s block, author and journalist Blake Snow has learned not to sit down with the intention of writing a whole book. Instead, he breaks a book into chunks, accomplishing one chapter at a time.

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NETWORK, PR, SIGNIFICANTLY LIFT BOOK SALES

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Marketing pro Andrea Fryrear has authored two successful books and her advice to would-be entrepreneur-authors is to just sit down and write your book. If you can’t write your book then just sit and write, even if you think it’s terrible, and do this consistently every day.

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FIRST-TIME AUTHOR GETS DEAL WITH MCGRAW HILL, WRITES BEST-SELLER

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An artificial intelligence expert who’s worked with the United Nations and IBM wrote a book on AI when he realized people are asking the same two questions about the subject: What should I be doing? How do I actually get started?

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EMPATHY MOST IMPORTANT TOOL TO PERSUADE READERS, SAYS GHOSTWRITER

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Being fired from his job is one of the best things that ever happened to Paul Edwards. It may not have felt like it at the time. However, being unemployed gave Paul the time he needed to think deeply about what he really wanted to do professionally.

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ENTREPRENEUR TURNS PERSONAL, PAINFUL EXPERIENCES INTO WINNING BOOK

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An entrepreneur-author who lost her partner in 2020 used writing to help her deal with her grief, and wrote her latest book, Heaven On Eleven, in a matter of months. Elizabeth Barry is Josh Steimle’s latest guest on the Published Author Podcast. She tells Josh how the loss of her partner in a boating accident in January 2020 led to a growth in creativity.

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WANT TO BE A SUCCESSFUL AUTHOR? FIRST GROW YOUR NETWORK WITH OUTSTANDING CONTENT

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Author and marketer Kiri Masters shares dozens of important learnings about her writing and publishing journeys. Above all, Kiri’s message is that investing the time to produce great content is essential to cut through the crowded world of entrepreneurial books and content marketing.

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GIVE YOUR BOOK LONGEVITY BY CREATING CLEAR GOALS AND VALUE

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Leo Bottary is a seasoned author and an all-rounder when it comes to writing, publishing, and book marketing. Based in California, Leo helps leaders build high performing teams and groups. His latest book, Peernovation, is less than six months old and has received dozens of five-star reviews.

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HOW TO BECOME A GHOSTWRITER EVERYONE WANTS TO HIRE

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The important thing is to never stop asking questions, to keep probing for details. “Sometimes that means asking the same question three or four times, and sometimes it means rephrasing the question a different way,” explains Rob.

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STORYTELLING TO BEWITCH CLIENTS AND GROW BUSINESS

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If you’re pursuing only data-driven marketing strategies for growth, you’re missing out on a powerful yet ancient approach. This tactic - done well - will lead to significant changes in client behaviour and potentially massive business growth. The approach? Storytelling. Host Josh Steimle’s guest in this episode is masterful storyteller Park Howell.

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DRIVE YOUR BOOK SALES WITH COURSES AND AFFILIATE PROGRAMS

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Laura Sprinkle, an affiliate partnerships strategist, discusses partnerships and affiliate opportunities for entrepreneur-authors on this episode of the Published Author Podcast with host Josh Steimle.

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THE LUCRATIVE COMBINATION OF BOOKS AND SPEAKING GIGS

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Entrepreneur Jeff Butler launched a successful speaking career and then wrote two books - "The Authentic Workplace" and "The Key to The New You" – to enhance his credibility as a speaker and grow his income.

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HOW TO GET THE BEST PUBLICITY FOR YOUR BOOK

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Entrepreneur and owner of The PR Freelancer, Lori Ames joins the Published Author Podcast to discuss her work in the marketing and PR world as a book publicist.

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WRITING PARTNERSHIPS: ARE YOU WILLING TO HAVE A BABY WITH THIS PERSON?

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Entrepreneur-author Ryan Foland’s interview will leave your jaw hanging on your chest for the whole episode! A successful mortgage broker earning thousands, Ryan suddenly spun downwards and became a loser - literally. Mired in debt, Ryan lost everything. His house was foreclosed and creditors pursued him for months. When they caught up with Ryan, they took away his last remaining asset - his car.

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AUTHOR SHARES HER JOURNEY WRITING UNSCHOOLED

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It’s essential that entrepreneurs understand the pros and cons of publishing vs self-publishing, and how agents and publishing companies work when an entrepreneur is ready to publish a book. Kerry McDonald, author of Unschooled: Raising Curious, Well-Educated Children Outside the Conventional Classroom, explains that the choice a writer makes will depend on their timelines and end goals.

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400 AUTHORS SURVEYED ON WRITING PROCESS, MOTIVATION

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American author of Get The Word Out: Write A Book That Makes A Difference, and Subscription Marketing, Anne Janzer says her experience writing her first book gave her the framework for her second book.

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TUTTLE TWINS CREATOR ON HIS BEST-SELLING SERIES

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Author of the Tuttle Twins series, Connor Boyack explains the importance of marketing, self-publishing, and knowing how to target your audience.

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NEW YORK TIMES BESTSELLING GHOSTWRITER WITH 60+ TITLES

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It’s hard to imagine, but some hugely successful authors haven’t always felt confident about their ability to write. Author and ghostwriter Marcia Layton Turner is one such author. She says that writing wasn’t always her strength.

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HINT WATER FOUNDER TALKS ABOUT HER NEW BOOK, UNDAUNTED

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No one plans to be an entrepreneur. It’s too nondescript. And what, exactly, will you be doing? One thing is for sure, you’ll be solving a problem, surmounting a challenge, or responding to a need.

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INTRODUCING THE PUBLISHED AUTHOR PODCAST

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This very first episode of The Published Author Podcast started out as a trailer, but show host Josh Steimle realized he had so much value to share, he just went ahead and recorded one incredibly informative episode!

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At Published Author we offer online courses, mastermind groups, book coaching, and ghostwriting services to help entrepreneurs craft a nonfiction book they can leverage to grow their business.

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