
PODCAST ARCHIVE
Enjoy interviews with authors and book publishing professionals including literary agents, editors, ghostwriters, cover designers, publishers, PR experts, and marketers.

Years Of Blog Writing Pay Off For SEO Expert, Form Basis Of New SEO Book
If you’ve regularly written a blog, Eli Schwartz says that blog posts can easily become the foundation for your chapters. The challenge is how to tell a compelling story.

Pandemic Downtime Helps Executive Write Five-Star Book
After a demanding decade as the CEO of a global company, Maulik Parekh was looking forward to a sabbatical year of travel but when the pandemic struck he switched to a long-anticipated plan B: writing a book.

Bestseller Opens Door To Speaking Gigs For Retired Military Leader
After an impressive military career, Craig Whelden writes a bestseller and uses the speaking circuit to share lessons learned.

Bestselling Author Tells How His Books Built His Career
Daniel Crosby writes bestsellers and they open doors to speaking gigs and new clients.

Entrepreneur Writes Startup Guide After Hearing Crazy Startup Ideas, Financial Confusion
Experienced startup pro, Dave Parker, writes startup to help keep entrepreneurs grounded in early days of business.

Publisher Said Go Niche With Book, But Author Goes For Broad Appeal
Dr. Rebecca Heiss says Instinct is for anyone who has a brain, even though it applies strongly to entrepreneurs and those wanting to take risks and overcome some of the brain’s feedback loops that stop people taking safe risks.

Entrepreneurs, The World Needs Your Book. Don't Let Anyone Talk You Out Of It
Many-time author Scott Miller gives timeless wisdom to new authors and discusses his learnings at FranklinCovey.

Mastermind Student's Book Becomes Instant Bestseller. Here's How He Did It
In his new book, Sellership, Ben Ward reveals secrets of how top salespeople can become remarkable sales leaders.

Entrepreneur Sarah Frey's Growing Season: From Rural Poverty To Billion-Dollar Business
Sarah Frey has been described by the New York Times as “the Pumpkin Queen of America” because she sells more pumpkins than any other producer in the US but when she took over the family farm it was on the brink of collapse.

Imposter Syndrome Halted Writer's Work. Now His Book Has 100s Of Five-Star Reviews
Marcus Whitney suffered from a serious bout of imposter syndrome, stopping work on his book for 11 months. Now, his book is generating five-star reviews on Amazon.

Writing Books Brings Entrepreneur International Speaking Roles, Opens Doors
Michelle Tillis Lederman has written four books and with each one she’s discovered that a personalized approach to PR and marketing brings the most success.

Write Your Book By Crowdsourcing Chapters, Using Workshop Content
For his latest book, Sell With Authority, Drew McLellan partnered with Stephen Woessner, and the two offered a two-day workshop which was filmed and became the bones of the book.

Writer's Block Comes From Overwhelm, Not Having Nothing To Say
Carla Johnsons says: Writer’s block, a lot of times, comes from overwhelm, rather than not having something to say. Make your outline more detailed, and see the storyline flow.

Storytelling Essential For Nonfiction Books To Succeed
In this episode, Allen Arnold talks about how it’s not enough to write a book and expect people to buy it. Authors must use narrative to draw people into a story and keep them entertained and informed.

How To Use Your Book To Sell Products, Services For Greater ROI
Tyler Wagner has found that authors can grow their income after writing a book by selling courses or additional services to maximize the ROI with their book.

She Wrote & Published Her Book In Two Weeks. Here's How
Entrepreneur used research material to publish a nonfiction book in two weeks.

Peter Kozodoy, Honest to Greatness.
Book PR is overrated, says Peter Kozodoy, author of Honest to Greatness. Instead, focus on who you know and how you can reach out and ask for help.

How To Let Go Of Fear And Doubt When You Write Your Business Book
Doctor-entrepreneur says fear stopped her from starting her book years ago.

Hiring A Ghostwriter? Ensure They Understand Principles You're Communicating
If you’re hiring a ghostwriter, ensure they understand the principles you're communicating in your book.

For Entrepreneurs, Self-Publishing Is The Way To Go
British entrepreneur Chris Ducker has experienced the power of a book to grow his business not once, but twice. His first book, Virtual Freedom, was published in 2014 and continues to sell well today. Four years later, Chris wrote and self-published Rise Of The Edupreneur.