What to Think About Before Choosing a Book Coach
Not sure how to choose a book coach that fits you best? Take out a piece of paper and your favorite pen - it’s time to make some lists.
FYI: if you’re not certain about some of these questions, that’s OK. Just start - you can always switch things up later.
1. What Is Your Book About?
There are a lot of books out there - which means there are lots of book coaches. To save time, write down some context about your book.
Summarize your book details:
Title
Subtitle
Audience
Chapters
Themes
Don’t take a long time writing these down - give yourself no more than fifteen minutes. You’re just creating an “elevator pitch” so that book coaches can find out if they might be a good fit.
2. What Are Your Goals?
Knowing your goals will help you keep a laser focus as you write and look for a book coach. Try to find someone who has experience with the type of book you’re writing and can give you the results you want.
Write down your goals:
Who you want to read it
How they’ll react as they read
How the book will help grow your business
Whether you want the book to help you become a thought leader
Remember not to get stuck on these steps - you don’t have to have all the answers, you just need to start thinking about it. You can pivot anytime!
3. What Should Your Book Coach Be Like?
Now that you’ve got your book and goals clear, think about what you want your book coach to be like. Number your list in order of importance, so even if you don’t find a “perfect fit,” you’ll find someone who matches you on the things you prioritize. (After all, there are no perfect books, so why should you find a perfect book coach?)
What are you looking for:
Affordable and good enough, or the best of the best?
Focused on your area of expertise?
Cheerleader or no-nonsense?
Fiction or nonfiction?
Male or female?
Local?
What nationality or culture?
Same-day response or doesn’t matter?
All-in-one, or focused only on coaching?
English-speaking, or another native language?
Communication preferences: in-person, Zoom, email, phone?
Tip: many book coaches offer ghostwriting, editing, proofreading, PR, marketing, and publishing services on top of coaching, but not all do. Choose one that fits your needs.
Consider the type of person who works best for you. If you need an accountability partner who will “kick you” when you need it, don’t choose a softie. If a no-nonsense type would make you cry and feel defeated, find someone who can uplift and encourage you.
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